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Search results for “programmatic ads”
India, China generate 46% biddable inventory in mobile advertising
03/28/2018
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2:15:02 PM
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Data shows India and China generate the most biddable inventory in mobile advertising, occupying 46% in APAC.
The beauty of a core data asset – time for travel companies to embrace it
02/09/2018
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8:15:53 AM
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How to identify a first time guest staying at a particular property or a passenger preferring a particular seat when flying? A core data asset is a must for travel companies to answer such questions.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018
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8:14:24 AM
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Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016
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6:25:45 PM
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Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017
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3:21:02 PM
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Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
Air China’s direct selling keeps pace with its international expansion
09/08/2016
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2:18:35 PM
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Air China is assiduously improving both domestic and international websites, as well as its mobile App.
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016
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4:40:08 PM
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NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
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